About Us

WHO WE ARE

A family run business spanning for two generations still located at the same place when it first opened its doors in 1990, in the heart of the original trading district of Dubai, situated in Deira with a two minute walk from the prestigious Gold Souk.

The company has been successfully catering to the needs of customers and traders from different corners of the world since its opening in 1990.

With a reputable mark in the international market, our offerings are a blend of traditional and modern attire to suit the diverse fashion sensibilities of women. The range of designs we provide are known for their smooth texture with high grade embroidery finish. With fabulous quality of wear in chiffon, georgette and cotton, we provide a unique pattern of designs with a classy finish. Over the years, the demand of our products have increased among women of different age groups.

Brand Legacy

This is the story of our name! The Saoura (Arabic: ساورة‎) is a valley in southwestern Algeria. It is formed by the wadi known as Oued Saoura, formed from the confluence of the Oued Guir and Oued Zouzfana at Igli. From Igli it runs through Béchar Province past the towns of Béni Abbès, Tamtert, El Ouata, Béni Ikhlef, Kerzaz, Timoudi, Ouled Khoudir, and Ksabi then passes under the N6 highway before reaching the endorheic lake Sebkhel el Melah. From 1962 to 1974 it was the name of a wilaya (province) covering present-day Béchar Province, Tindouf Province and Adrar Province.